How to Reduce the Cost of Misunderstanding

Hi. I’m Dr. Heidi Petak. Senior Creative with Hippo Solutions. Did you know misunderstanding is expensive? A few years ago, Cognisco asked 400 organizations in the US and the UK to add up the actual cost of misunderstanding in their workplace. It totaled 37 billion dollars! That’s a hefty price tag for not communicating clearly. […]

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